At around 4 years old Seth started taking pictures…inevitable really, with a father working as an Art Director in the London advertising industry. He was often taken along to shoots and even modelled for a Daily Telegraph campaign…much to his delight on seeing himself on a London billboard…‘‘Look Mummy, that’s me!’’
From these early days, photography has been a constant in his life. School years in Brussels were spent photographing his favourite bands and selling cibachrome prints to other students. After leaving school a deep interest in the natural world developed and he began chasing wildlife across Europe, Africa and Canada…character forming times, roughing it, often alone, in some pretty remote and inhospitable environments, before the days of SatNav and mobile phones. During periods of not travelling Seth worked on commercial photography and graphic design for his father’s design agency.
Throughout all this there was another pull simmering away…falconry. A falconry course in Wales led Seth to acquire his first hawk and over the next few years hawks and falcons developed into a full-time occupation. Seth began publishing a worldwide falconry magazine gaining subscribers in nearly 50 countries. It even found its way into the First Class cabins of Emirates Airline. Of course this all led to some great photographic opportunities and Seth very quickly established himself as one of the foremost photographers documenting falconry across the world. In 2007 he was picture editor and co-designer for the landmark publication “Falconry - Celebrating A Living Heritage” an initiative of The Emirates Falconers’ Club to celebrate the induction of falconry to UNESCO as an intangible cultural heritage.
The Middle East connection soon opened up another business avenue…falcon breeding. Seth began a breeding project producing falcons for falconers in the Middle East both for hunting and racing and over a 20-year period his falcons have found their way into many of the Royal Courts throughout the region as well as many professional falcon racing teams in Abu Dhabi and Dubai.
Breeding falcons is hard graft. It’s a young man’s game. Tough both physically and mentally. By no means ‘old’ (at least that’s what he keeps telling himself) Seth has now stepped back from the falcon business to pursue his professional photography interests further. He lives on a small farm, tucked away in the rolling hills of rural South West Wales with his wife and two children.